What does a lead generation agency do for law firms?

King of Prussia, PA – Firms always need to be aware of the need to meet with new clients and bring in new business. A law practice that does not invest time and money into marketing their services will have trouble staying competitive with other firms in the city and this can cause serious financial strain. Because many lawyers are more focused on their cases and helping current clients than legal marketing, it can be beneficial for the firm to retain a lead generation agency to help with their customer acquisition efforts. At TradeMarc Global, we provide pay per lead and pay per call lead generation services.  

How lead generation works

The ultimate purpose of lead generation is to get acquisitions for a business through sales or bringing in clients to pay for a service. While lead generation agencies can look at the potential audience and customer base for a business, analyze their needs, and collect data, the ultimate purpose of an agency is to get the lead connected with the business. The information that was obtained about the person can be used to qualify them, or verify that they actually want and need the services of the business before they are connected.  

Why would a law firm pay for lead generation?

A law firm will want to get in touch with people who need their services to consistently bring in revenue. This can be accomplished through other kinds of marketing, but getting in direct contact with a lead is more likely to result in the establishment of a business relationship. 

Competition is another important factor to consider. Law firms have large volumes of advertising in every major American city. Many of these broadcast and print ads come from established firms that have huge marketing budgets. This means that it can be beneficial for other firms to remain competitive by looking into other types of more effective marketing. 

Efficiency is a concern as well. A firm should not spend money on any type of marketing or advertising that is not converting. This is wasteful and it can cause serious losses over time. Getting an agency to help bring in targeted leads can be a better long term marketing solution for some firms.

Additional information is available 

TradeMarc Global LLC is a service that connects lawyers and firms with prequalified leads who need their services. Attorneys who are interested can sign up here to receive prequalified leads – https://tmglobal.leadspedia.net/advertiser/signup/index.html

USAttorneys.com is a website that lists local lawyers in every jurisdiction around the country. People who need to get in touch with an attorney can call 800-672-3103 for a referral.

Firm contact info:

TradeMarc Global LLC

1150 First Avenue, Suite 501, King of Prussia, PA 19406


[email protected]


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