What is lead generation and why is it important in the legal profession?

King of Prussia, PA – A law firm cannot survive without getting clients on a regular basis and having access to the revenue that they provide. There are a number of ways to accomplish these goals, but it tends to be best for a firm to dedicate their marketing efforts to finding people who are likely to need their services or already have an interest. Lead generation is one such solution for firms, there are also companies that can provide this service for a reasonable cost.

At TradeMarc Global, pre provide pay per lead and pay per call lead generation services. Interested attorneys or firms can sign up here to receive prequalified leads –  https://tmglobal.leadspedia.net/advertiser/signup/index.html

Defining lead generation

According to Wikipedia, lead generation is the process of getting customers interested in the products or services that a business offers [1]. A person’s contact information is used as the lead by the business, and they can initiate a dialogue to try to convert the info into an acquisition. It is common for this to be done through things like email marketing, social media, search engines, television and radio advertising, and events. 

However, lead generation can also be complex, and businesses invest large amounts of money into their marketing efforts to try to get customers in this way and figure out what forms of lead generation are most cost effective. An option that is very efficient for the firm to pay for leads directly, then simply contact the person. Companies that already have access to large amounts of customer data provide this service. 

Prequalified leads

One of the most direct and effective ways for a law firm to get new customers and improve their lead generation effort is by investing in prequalified leads. These are people who have been vetted by TradeMarc Global, and they are already searching for a lawyer in a practice area that matches the firm’s focus. This can be done for personal injury firms, auto accident firms, criminal defense lawyers, divorce lawyers, landlord – tenant disputes, and various other areas of focus. The firm can contact the person, and there is a high probability that they will retain the firm and get started with the process of working with the lawyers to solve their problems.

Additional information is available

TradeMarc Global LLC is a company that assists businesses with their lead generation efforts and prequalified leads. They can provide additional information to any firm or company that wants to experience growth through finding new customers.

USAttorneys.com is a service that connects people with lawyers in their area. Anyone who needs a referral to a licensed attorney can call 800-672-3103 

Firm contact info:

TradeMarc Global LLC

1150 First Avenue, Suite 501, King of Prussia, PA 19406


[email protected]




  1. https://en.wikipedia.org/wiki/Lead_generation
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